Solar energy gets its own road trip

The Solar Energy Industries Association (SEIA®) has started a new campaign to educate the public on the benefits of clean solar energy and to demonstrate how the technology is working reliably across the United States and saving clients money on their utility bills.

The nonprofit trade association hired Alan Blake, award-winning director and owner of Blake + Company, to travel cross-country, from Cape Cod, Mass. to Los Angeles, visiting the people that use solar power or work in the industry. The campaign includes a three-part online webisode series documenting the three-week trip, a culminating 4-minute film and a public service announcement.

cmWebisode No. 1 focuses on the Northeast capturing smaller residential and commercial applications, from a boat marina, fire station and horse farm, to a New York City rooftop and the Crayola Crayon manufacturing plant in Pennsylvania.

The second webisode captures installations in the Midwest including a zoo (with ‘solar bears’), a gas station converted to a solar charging station for electric vehicles, a Governor’s mansion and a solar manufacturing site in Ohio.

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The third and last webisode segment in the West covers larger scale solar including Denver International Airport, a Garbett Homes community with solar thermal and solar electric as standard features, Colorado State University, the San Francisco Giant’s ballpark and a Napa vineyard.

“This cross country trek beautifully documents and clearly illustrates that solar works for America, while putting Americans to work,” said Susan DeVico, Chair of SEIA’s Public Relations Committee. “Solar is here now, and it’s flourishing throughout the U.S.”

The Solar Generation USA Road Trip webisode series can be viewed at

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