The Nissan LEAF will come with an eight-year, 100,000-mile battery pack warranty — and U.S. consumers in California, Washington, Oregon, Arizona and Tennessee (where the LEAF will be built starting in 2011) will be the first to be able to purchase a LEAF. According to Nissan, customers in these five states, who represent a little more than 50 percent of total Nissan LEAF reservations in the U.S. (17,000 and counting), will be able to place firm orders for the Nissan LEAF starting in August 2010.
Nissan LEAF will be introduced to Texas and Hawaii shortly thereafter, in January 2011; North Carolina, Florida, Georgia, Washington DC, Virginia, Maryland, South Carolina and Alabama follow in April 2011. It will be rolled-out to the balance of the nation beginning in Fall 2011 with availability in all markets nationwide by the end of 2011.
“We are pleased to see so many people making a choice for a zero-emission future by placing reservations for the Nissan LEAF,” said Brian Carolin, senior vice president, Sales and Marketing, Nissan North America.
Consumers who have reserved the Nissan LEAF online will be invited to place orders through their dealer for the vehicle in advance of market roll-out timing, allowing time for consumers to select a dealer and assess home charging needs. Nissan is continuing to take reservations for the Nissan LEAF through its website, www.NissanUSA.com.
Some demographic background on the 17,000 LEAF reservers who’ve signed up so far:
Favorite color: The favorite color of Nissan LEAF owners is blue. More than 30 percent of reservations are for blue Nissan LEAF electric cars. Silver is a close second, at about 26 percent. The remaining reservations are close to evenly split among red, black and white.
Trim level: About 75 percent of Nissan LEAF orders are for the SL trim level, which adds a rearview monitor, solar panel spoiler, fog lights, and automatic headlights.
Home and Parking: About 75 percent of people who placed reservations own a single-family home. About 68 percent have attached garages, while an additional 18 percent have detached garages or carports. Home ownership and dedicated parking are important factors for Nissan LEAF drivers who plan to charge their vehicles at home.
Purchase time: About 67 percent of Nissan LEAF reservations holders have indicated that they’d be ready to purchase or lease a Nissan LEAF within one year of placing the reservation. An additional 24 percent indicated they would be ready in one to two years.
Interests: Several primary interests are inspiring people to order a Nissan LEAF. Cited interests include energy independence (35 percent); environmental consciousness (34 percent); and cost/fuel economy (20 percent).
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