Consumers want PHEVs

Picture of Toyota PriusSOURCE: Pike Research

According to a survey published Sept. 8, 2009 by Pike Research, prospective consumer interest PHEVs is solid, with 48% stating that they would be “extremely” or “very” interested in purchasing a PHEV with a 40-mile range on a single charge.

“Plug-in hybrids match the driving requirements of most consumers we surveyed,” said Pike Research managing director Clint Wheelock.

According to Wheelock, 82 percent of respondents drive 40 miles or less per day, with an average daily driving distance of 27 miles.

Other key findings of the survey:

  • 85 percent of consumers stated that improved fuel efficiency would be an important factor when choosing their next vehicle.
  • 65 percent of survey respondents interested in PHEVs expressed a willingness to pay a premium price, over and above the price of a standard gasoline vehicle, with an average premium of 12 percent.
  • Consumers indicated that the availability of workplace, private, and public vehicle charging stations in their local area would be very important.
  • 79 percent of consumers would be interested in investing in a fast-charging outlet for their home; however, willingness to pay is out of line with industry expectations.

(SCD.COM Newswire summary posted 9-21-09)