tesla-denmarkCOPENHAGEN, Denmark — Electric vehicle manufacturer Tesla Motors will open its newest showroom this week in Denmark’s largest city.

Tesla’s 13th worldwide store is at Bredgade 35, in the heart of Copenhagen, recognized internationally as one of the world’s most environmentally friendly places. Copenhagen, which hosted the most recent UN Conference on Climate Change, generates a growing percentage of its grid’s energy from the famous offshore wind farm at Middelgrunden. The city is working to reduce CO2 emissions by 20 percent by 2015.

“People in Denmark believe in social responsibility,” said Cristiano Carlutti, Tesla’s Vice President for European Sales and Operations. “We are thrilled that customers in Denmark and throughout Scandinavia have embraced not only the Roadster but the core business philosophy of Tesla Motors.”

The US Ambassador to Denmark, Laurie S. Fulton, will kick off festivities at 2 p.m. July 1. Tesla is hosting a media open house from 2 p.m. to 5 p.m., including test drives, executive interviews and surprise guests. An invitation-only VIP gala will follow in the evening, and the store will be open for prospective customers to test-drive the Roadster throughout the weekend.

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The zero-emission Roadster does not pay traditional vehicle taxes in Denmark. By contrast, people who buy conventional petroleum-burning cars pay up to 180 percent car tax on top of the manufacturers’ sales price.

Based in California’s Silicon Valley, Tesla has already delivered more than 1,000 cars in at least 25 countries, and has forged strategic alliances with Daimler and Toyota to produce zero-emission cars.

The Roadster accelerates faster than other sports car in its price class yet has zero tailpipe emissions. It consumes no petroleum and plugs into conventional sockets – at owners’ garages or offices, hotels, parking decks or at a growing number of charging stations throughout Scandinavia. It’s the only sports car that can be fully or partially recharged by renewable energy – and several regional customers charge on 100 percent solar power from their photovoltaic panels or wind power from turbines.

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